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Dana White’s Bizarre Endorsement of Bud Light’s ‘Core Values’

via Fox News

UFC has announced a partnership with Anheuser-Busch, making Bud Light its official beer.

The multiyear deal will involve Bud Light having a strong presence in UFC’s content and broadcasts starting in 2024.

UFC CEO Dana White cited alignment in core values as the reason for choosing Anheuser-Busch. (Trending: Obama Says the Unthinkable to Israel)

“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together,” UFC CEO Dana White said in a statement.

“There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead.”

“Anheuser-Busch and Bud Light have always been on the cutting edge of iconic sporting moments that fans remember forever, and reuniting with UFC is a continuation of this industry leading legacy,” Anheuser-Busch CEO Brendan Whitworth said.

The decision to partner with Bud Light comes after controversy surrounding the brand earlier this year, including a backlash over an Instagram ad and criticism from the vice president of marketing.

Despite the backlash, Bud Light remains a popular choice for some, as seen with Kid Rock being spotted drinking it at an event. (Trending: Jimmy Kimmel Quietly Fired From Job)

“As one of the largest and longest standing sport sponsors, we are excited to work with UFC to celebrate our passionate fans while always making a positive impact in communities across America.”

White said his decision to partner with Anheuser-Busch “was the furthest thing about money.”

“These guys employ 65,000 Americans, thousands of vets they employ. They spend over $700 million a year with U.S. farmers, you know, buying their crops for their product. And there’s many, many other reasons that I did this,” White told Fox News’ Sean Hannity on his radio show.

“Where I sit personally with my core values and I felt like the core values of the UFC, even though we’re a global sport, and we have fighters from all over the world. This is an American company. And I love this country and this is more about me being aligned with somebody who is a sponsor of the UFC and somebody I’m going to work with every day.”

“This is more about core values to me than anything else,” White added.

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