Victoria’s Secret and Pink brand president, Greg Unis, announced that the company is shifting back to a focus on “sexiness” after their previous woke initiatives failed to increase sales and instead caused a decline.
Unis stated that the brand will emphasize inclusivity and celebrate the diverse experiences of their customers.
The company plans to expand its lingerie, swimwear, and activewear lines, including sleepwear and lingerie pieces like slip dresses and corset tops. (Trending: Biden Official Caught Working For Terrorists)
Victoria’s Secret ditches prioritizing wokeness over ‘sexiness’ after sales drop https://t.co/A2NGnEa34z pic.twitter.com/3vOm2Pwrqo
— New York Post (@nypost) October 18, 2023
Victoria’s Secret is aiming to improve its earnings and reach the $7.5 billion in annual sales it achieved in 2020.
The brand’s push for LGBTQ identities did not result in better sales, with projected revenue for this fiscal year down 5% from the previous year and 15% from 2020.
“Sexiness can be inclusive,” Unis said. “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on.” (Trending: Joe Biden Does the Unthinkable For Hamas)
Unis added that, the brand will increase its sleepwear and lingerie piece offerings like slip dresses, corset tops, and more, CNN noted.
In 2021, left-wing LGBTQ activist Megan Rapinoe called out the company for promoting a “really harmful” message that was “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired.”
“And it was very much marketed toward younger women,” she added, at the time.
The company had previously moved away from its annual fashion show and sexualized ad campaigns, opting for a more inclusive approach featuring diverse models.
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